Lisa Bishop joined Heartland Media as Chief Digital Officer in October 2015. Bishop is a digital monetization and product specialist who has led transformational change in the local media industry for the past 16 years. She most recently served as VP Product for digital publishing SaaS provider LAKANA. In her role at Heartland, Bishop oversees all digital operations, strategy, monetization and business development of audience and revenue for the station group. She also oversees the company's new digital agency, PulseLocal Marketing. Prior to her time at LAKANA Bishop conceived and executed the formulation of Gray Digital Media (GDM) in 2002 under the leadership of then COO Bob Prather. She was the catalyst to a culture transformation of Gray’s local television stations and the creation of their local digital properties by transforming a traditional media distribution company to focus on content gathering and syndication across multiple digital platforms. Bishop oversaw all digital initiatives including web, mobile, online operations, business development and revenue and monetization strategies. She also led the efforts to build out a fully supported digital agency, LocalX Marketing, offering solutions such as: responsive web site development, social media management, reputation management, database and email marketing management, and search engine management. Prior to this, Lisa led the first interactive team for Benedek Broadcasting, Benedek Interactive Media (BIM), from 2000-2002, bringing many local TV stations online for the first time. Lisa holds a Bachelor of Science in Business Management from Montreat College in North Carolina. Additionally, she has earned a Masters of Business Administration from the Keller Graduate School of Management. She lives in the greater Chicago area with her husband and their two children.