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Lydia Wollaber

Digital Ad Ops Specialist

Lydia Wollaber is from Rome, NY where she still currently resides with her Sheltie, Sarge. She has a background in Graphic Design that includes a Bachelors's in Visual Communications and a Master's in Information Technology. Lydia previously worked with the Non-Profit Mid York Library System where she honed her communication and multi-tasking skills by working with 43 libraries from 3 counties to help them with digital and print related projects. Her work with local news entities began in 2012 when she joined WKTV's Director of Digital Media, Michelle Liddy, as a Digital Sales Coordinator for WKTV in Utica, NY and WFFF in Burlington, VT. There, Lydia learned the ins and outs of digital advertising, many aspects of television, promotions, packages and so much more. In late August of 2014, Lydia transitioned to the role of Digital Ad Ops Specialist for Heartland Media LLC and has worked alongside her team to help build, grow and maintain a strong digital media and sales structure for Heartland Media's current and future stations. Lydia enjoys the relationships she has and is building with station AE's, GSM's, DSM's and support staff and looks forward to future opportunities to help this company and its entities excel!